Started from scratch and launched four digital services for MegaFon and the Moscow Agency of Innovations – the largest product had a user base of over a million users and a monthly active user count of hundreds of thousands
Increased sales at Tricolor and MediaMarkt by millions of dollars, implemented dozens of partnerships at MegaFon for millions of subscribers, created and sold a business with an annual turnover of over $3 million
Over 5 years as a Head of Product, led cross-functional teams of up to 50 people and launched 4 services for E-commerce, TravelTech, HealthTech, GovTech markets, and B2C, B2B, B2G segments.
#Spices
MegaFon Cashback Service:
✓ 500+ online stores
✓ Millions of users
✓ Tens of $ millions in sales for partners
Web/iOS/Android
B2C, eCommerce
MegaFon.Travel
Travel service with cashback:
✓ 8 types of travel services
✓ Hundreds of thousands of users
✓ $ millions in sales for partners
Web/iOS/Android
B2C, TravelTech
MegaFon.Health
Telemedicine service:
✓ 39 medical specialties
✓ Tens of thousands of users
✓ Hundreds of $ thousands in revenue
iOS/Android
B2C, HealthTech
Innovative Solutions Map
Platform for the Moscow Government:
✓ 6K products from 4K companies
✓ Hundreds of innovation search requests
✓ Dozens of pilot implementations
Web
B2B/B2G, GovTech
Over 8 years developed sales, partnerships, and marketing in companies such as Tricolor, MegaFon, MediaMarkt, and Office360, helping businesses earn additional millions of dollars annually
Tricolor
Advertising Sales Director
Largest pay-TV operator in Russia with a base of over 40 million people
2021: Advertising revenue of $6 million
2022: Revenue of over $7 million
2023: Revenue of over $10 million
Team: more than 20 people
MegaFon
Head of Partnership Development
Leading mobile operator in Russia with a subscriber base of over 70 million people
2017: New department
2019: Dozens of promotions for millions of subscribers with Russian and international companies
Team: 4 people
MediaMarkt Russia
Head of Trade Marketing
Largest electronics retailer in Europe with over 1,000 stores in 14 countries
2014: Advertising revenue of over $3 million
2016: Revenue of over $6 million
Team: 3 people
Office360
CEO & Co-Founder
Online store for office furniture and electronics with a catalog of over 30,000 SKUs
2011: Business idea, 2 partners
2013: Annual revenue of over $3 million
Team: more than 20 people
I assist in scaling businesses using my extensive experience in digital products, project management, marketing, and sales
Project cooperation
I will help solve your issue, working on it in a part-time format
Launching New Products
Creating and implementing strategies to introduce new services to the market
Scaling Existing Business
Analysis of business processes to identify growth drivers and increase efficiency
Building Marketing and Sales
Positioning products in the market and finding effective promotion channels
Data-Driven Approach
Defining key business metrics and tools for their monitoring
User Needs Analysis
Transforming customer insights into functional enhancements
Creating a Motivated Team
Recruiting the right people into the team with clear common and individual goals
Hard Skills
- Strategic Vision
- Analytical Thinking
- Customer Development
- Project Management
- Technical Competence
Soft Skills
- Effective Communication
- Leadership Skills
- Design Thinking
- Problem-Solving Mindset
- Time Management
Financial Management
Moscow Academy of Economics and Law, 2003-2007 (GPA: 4,96/5)
Level Up: Senior Product & CPO
ProductStar, 2023-2024
Business English Program: B2
Denis School, 2014-2016
Contact Me Your Preferred Way
- Thailand
- t.me/max0805
- wa.me/+79258555366
- +66 063 536 87 38
- maxim@kazankin.com
- linkedin.com/in/mkazankin
- facebook.com/mkazankin
- kazankin.com